Will Livestreaming Shift to Douyin (TikTok) after Influencer Austin Li's Absence?
Undoubtedly, more and more Chinese consumers are accustomed to shopping via livestreaming and the penetration rate of livestreaming e-commerce keeps increasing. According to iiMedia Research, as of June 2021, the number of China's livestreaming users reached 638 million, an increase of 47.2% compared to the same period in 2020, accounting for 63.1% of overall Internet users.