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2020 China Double 11 E-commerce Shopping Spree Insights
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Double 11 also known as “Singles’ Day” is the largest e-commerce shopping sales festival in China. It sees records broken every year and is a good opportunity for global enterprises to understand the latest consumer and market trends in China.

This report provides a profound insight into the 2020 China Double 11 E-commerce Shopping Spree, including:

  • Overall performance: GMV, categories, sectors and brands

  • Import products analysis

  • 3 highlights

  • Sales ranking and analysis:Food (Infant formula, Infant nutrition, Health food, Pet food) , Beauty & Care (Skincare, Makeup, Perfume, Personal care etc.,)

  • Surging brands to watch: what and how

  • 6 implications beyond sales

Selections from the report

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