2020 H1 China Food and Beverage Market Major Events Review
BY Shine HuJul 16, 2020
China released the "General Standard for Children Snack Food," which helped address the lack of standards developed to regulate the children's snack food market precisely. This year's 618 shopping festival reflects China's strong consumption momentum with Tmall's total GMV, reaching 698.2 billion yuan, and JD's GMV was reaching 269.2 billion yuan.

General review

In the first half of 2020, affected by the COVID-19 epidemic, Chinese consumers' disposable income and consumption expenditures have declined, and long-time home quarantine has severely affected their traditional consumption habits and channels. Online e-commerce became a primary channel, and consumers put forward higher requirements for food with more focus on health, nutrition, safety, and natural ingredients.

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Shine Hu
ChemLinked Research Analyst
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