INFANT FORMULA
2020 H1 Chinese Infant Food Market Recap
BY Shine HuJul 24, 2020
In 2020 H1, the TOP3 infant food sectors by market share were infant formula (cow), infant nutrition, and infant supplementary food. The TOP3 infant food sectors by growth rate were infant seasoning, infant liquid formula milk and infant goat milk powder. The TOP10 infant food brands by market share were Aptamil, Mead Johnson, Friso, Firmus, Wyeth, Abbott, Biostime, Junlebao, Yili, and Nestle.
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According to data from ECdataway [1], online maternal and infant sales reached 92.22 billion in the first half of 2020 in two major e-commerce platforms of Tmall and JD.com, a year-on-year increase of 18.7%. Before this, maternal and infant sales in Q1 fell by 23.8% year-on-year, showing that the maternal and infant market was rebounding in Q2.

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Shine Hu
ChemLinked Research Analyst
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