In 2021H1 in China, 197 consumer brands completed 215 rounds of financing. 60% of these brands are founded after 2017.
The catering industry attracted investors’ attention most, among which the Chinese refreshment sector was a rising star.
As for the beauty industry, the investment in the makeup sector cooled down while male cosmetics, personal care products, and cosmetic contact lenses were getting more attention from investors.
Investors were also interested in drink and snack brands with the selling point of health.
In the first half of 2021, a total of 197 consumer brands completed 215 rounds of financing, among which there were 124 brands founded after 2017, accounting for over 60%. Most financing events secured tens of millions yuan. As for industries, the catering industry was the most popular one among investors, followed by the beauty industry. The following graph shows the distribution of investment in different industries. 1
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