TRENDING
A Summary of China's Social Media Marketing in 2020
BY Shine HuJan 11, 2021
Brands should pay attention to private traffic maintenance on WeChat. Mini Program and WeChat Moment advertisements are two potential sectors. The marketing focus on Weibo is to use hot topics and celebrity effects to help brands reach different consumer groups. Brands can use various functions of Douyin (TikTok), including setting up stores, KOL live-streaming, challenges, and topic discussions to enhance the brand influence among consumers. We recommend beauty cosmetics brands to pool resources on Xiaohongshu. We also encourage maternal and child brands to start strategy initiatives on this platform.
SHARE

The Chinese internet advertising market size shows an upward trend.

Under the pandemic impact, China’s internet advertising market size in 2020 Q1 decreased by 19.9% year-on-year, but it rebounded rapidly in Q2, rising by 18.7%.

1-6.png

Source: Questmobile

Weibo, WeChat and Douyin (TikTok) are the most popular platforms.

2-8.png

Source: Weiboyi, September 2020

Please LOG IN or SIGN UP (FREE) to read the full content.
SIGN UP
Already a member?Log in here.
Shine Hu
ChemLinked Research Analyst
+ FOLLOW
CATEGORIES
Copyright: unless otherwise stated all contents of this website are ©2021 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact cleditor@chemlinked.com