INFANT FORMULA
a2 Greater China CEO Li Xiao on a2's Accelerated Growth Strategy
BY Shine HuAug 21, 2020
The China label infant formula brand, a2 至初®, developed by The a2 Milk Company has recorded sales of NZ$337.7 million, up by 101.2% from the previous corresponding period and 62.7% for the first half of 2020, becoming the fastest-growing brand in China's 2020H1 infant formula market. The a2 Milk Company has leveraged a multichannel approach to ensure its products can cater to consumers’ various shopping needs, and will double down on the mother and baby store channel to support sustained growth. The a2 Milk Company was founded in New Zealand with a2 Greater China being a sub-branch based in Shanghai which is in charge of Chinese market.
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China is the Key Growth Market for a2

The a2 Milk Company is one of the imported infant milk powder brands that has delivered a very prominent outcome in the Chinese market in recent years.

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Shine Hu
ChemLinked Research Analyst
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