FUNCTIONAL FOOD
BIOSTIME’s New Product Launches Aim at Mother & Baby High-Growth Segments
BY Shine HuJun 17, 2020
In China’s mother & baby market, there is a sharp rise in consumer demands for more segmented, high-end, and differentiated nutrition products. Chinese maternal and infant nutrition brand BIOSTIME launched four new products recently, focusing on popular baby nutrition segments including probiotics, calcium and vitamin D, DHA and ARA, and organic infant formula. The development of more segmented, professional, and comprehensive product lines is set to help the brand increase product penetration and gain more market share.
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The COVID-19 epidemic has accelerated premiumization, and segmentation trends in China's infant nutrition sector, driven by a greater awareness of the role diet plays in the development of children's immune systems. China is the world's second-largest market for maternal and infant products and is expected to reach 4 trillion by the end of 2020 [1]. Young parents of the post-90s generations are becoming the main force driving the consumption of mother & baby products. Their diversified and high-end demands have led to a more segmented and sophisticated maternal and infant market. To align with these trends, BIOSTIME, a brand under H&H Group that focuses on maternal and infant nutrition, recently released four new products, including three baby nutrition products and an upgraded iteration of its HealthyTimes organic milk powder.

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Shine Hu
ChemLinked Research Analyst
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