FOODTALK
Chilean Cherry’s Success in China Implies Opportunities for Imported Fruits
BY Shine HuFeb 07, 2021
China is currently the world's largest Chilean cherry importer. About 500,000 tons of cherry entered the Chinese market in the 2020 winter. Marketing approaches such as live-streaming, in-store promotions, group buy promotion, digital video advertising, and social media activities have made Chilean cherry a household consumption in China.
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The rapidly growing Chinese consumer market has enticed more overseas fruit suppliers to target China as the top export destination for their products. People’s improving living standards also speed up the penetration of exotic and expensive fruit products into their daily lives.

Chilean cherry is a typical example, which skyrockets to a top choice for Chinese people each winter, especially during the Spring Festival period.

ChemLinked will guide you through how Chilean cherry goes viral in China and practical experience that can also apply to other imported fruits.

Chilean cherry in China: a recipe to success

Although China has home-grown cherries (樱桃), they are overshadowed by Chilean cherries (车厘子) in terms of sales and reputation.

According to the Chilean Cherry Committee of the Chilean Fruit Exporters Association (ASOEX), Chilean cheery exports would increase by 38.3% for the 2020/21 season, 90% of which would be exported to China.1 The Commercial Counselor of the Chilean Embassy in China Nata also introduced that China is currently the world's largest Chilean cherry importer. About 500,000 tons of cherry entered the Chinese market in the 2020 winter.2

In January 2021, the topic #ChileanCherryPriceHalved became the Top1 trending topic on Weibo (Chinese equivalent Twitter) with one billion views and 640,000 comments. Other topics about Chilean cherry also gained considerable traction. Chilean cherry also ranked the first among the TOP3 Popular New Year Gift List of Fresh Hema (Alibaba’s new retail business).

In addition to cherry’s inborn advantages involving good taste and adorable shape, we at ChemLinked think that the following factors also contribute to the fruit’s increasing popularity in China:

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Shine Hu
ChemLinked Research Analyst
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