After the off-season in July, the cosmetic market rebounded with the total retail cosmetic sales increasing by 19%, and the online GMV of beauty products increasing by 23%.
The Qixi festival, Chinese Valentine’s Day, boosted many beauty brands’ sales.
Set products, such as facial care sets, makeup sets, and lipstick gift boxes, were popular as proper gift choices in the Qixi festival.
Some international brands, including Whoo and YSL, performed exceptionally well in August.
After the off-season in July, the beauty market rebounded in August with Qixi festival promotions playing an important role.
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