After the 618 shopping festival, China’s cosmetic market entered off-season and witnessed a drop in both total retail sales and growth rate.
In the skincare segment, Mask Family and UNIFON, two brands that mainly selling facial masks, performed extremely well due to the popularity of smearing masks (i.e. gel/clay/cream masks).
Domestic brands, such as Florasis, Perfect Diary, Colorkey, and Little Ondine, which had dominated the makeup segment in June still performed well in July.
After the excellent rebound of total retail sales in May and June, cosmetic consumption stabilized in July. The total retail sales of cosmetics was 23 billion yuan, with a YoY increase of 9.2% (20.5% increase in June) .
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