BEAUTYTALK
Chinese Consumers are Increasingly Enthusiastic about DIY Hair Dyes
BY Shine HuJul 23, 2020
In 2019, China's hair dye market was 13.5 billion yuan, and it is expected to reach 18.2 billion yuan in 2020. During the COVID-19 epidemic, DIY hair dying has seen soaring growth in major e-commerce platforms. As the young generation becomes a major consumer group, hair dye products tend to develop towards funny, voguish and socialized.
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In 2019, Procter & Gamble said that there was a lot of development room for the Chinese hairdressing market and also predicted high growth in China’s hairdressing demand over the next three years [1]

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Shine Hu
ChemLinked Research Analyst
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