In 2019, China's hair dye market was 13.5 billion yuan, and it is expected to reach 18.2 billion yuan in 2020.
During the COVID-19 epidemic, DIY hair dying has seen soaring growth in major e-commerce platforms.
As the young generation becomes a major consumer group, hair dye products tend to develop towards funny, voguish and socialized.
In 2019, Procter & Gamble said that there was a lot of development room for the Chinese hairdressing market and also predicted high growth in China’s hairdressing demand over the next three years .
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