Chinese cosmetic category’s online GMV in 2021Q2 was 65.739 billion yuan, with a growth rate of 0.06%.
Among domestic brands, Florasis and Winona kept a high speed growth, while Perfect Diary was slowing down. Brands from Bloomage Biotech, the hyaluronic acid giant in China, were experiencing explosive growth.
International brands were outperformed by domestic brands in April and May, but successfully rebounded in June, implying these brands have better performance and high budget in massive marketing events, such as the 618 shopping festival.
Other e-commerce platforms, such as Douyin, Kuaishou, JD, performed well in the beauty sector in Q2. They were good choices for beauty brands.
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