Chinese Leading Snack Brands are Focusing on “Freshness”
BY Shine HuJul 21, 2020
Sales of fresh-claimed snack food increased by more than 200% year-on-year in 2018, and young consumers' enthusiasm for buying fresh food online was soaring. China’s leading snack companies, including Qiaqia, LYFEN, and Bestore, have started a competition in winning larger market shares by "fresh" claims.

According to the "Snack Industry Development Report under Consumption Upgrade" released by the Ministry of Commerce, in the intervening ten years from 2006 to 2016, the total output value of China's snack industry increased from 424.036 billion yuan to 2215.64 billion yuan, an increase of 422.51% [1]. The EqualOcean “White Paper on Fresh Snacks 2020” predicts that China’s snack industry size will exceed 4 trillion yuan by 2025. Different from the role of snacks to simply supplement dietary needs in the past, the rise of consumers' healthy awareness has led to the upgrading of snack categories. 

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Shine Hu
ChemLinked Research Analyst
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