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Chinese New Consumer Brands are Looking for Celebrity Endorsements
BY Shine HuJul 02, 2021
Currently, Chinese new consumer brands are mostly confined to a specific consumer group. However, if they want to maintain steady development in a long run, popularization is an inevitable step.
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In the recent two years, the rise of Chinese new consumer brands is in the limelight of the consumer market. These brands rely on e-commerce channels to create sales miracles and capture a legion of young fans. However, some somber voices say that these brands are just a flash in the pan, for they are only good at social media marketing but are far behind traditional and international brands in brand building.

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Shine Hu
ChemLinked Research Analyst
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