Chinese New Consumer Brands are Looking for Celebrity Endorsements
BY Shine HuJul 02, 2021
Currently, Chinese new consumer brands are mostly confined to a specific consumer group. However, if they want to maintain steady development in a long run, popularization is an inevitable step.

In the recent two years, the rise of Chinese new consumer brands is in the limelight of the consumer market. These brands rely on e-commerce channels to create sales miracles and capture a legion of young fans. However, some somber voices say that these brands are just a flash in the pan, for they are only good at social media marketing but are far behind traditional and international brands in brand building.

Please LOG IN or SIGN UP (FREE) to read the full content.
Already a member?Log in here.
Shine Hu
ChemLinked Research Analyst
Copyright: unless otherwise stated all contents of this website are ©2021 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact