People who live in the lower-tier cities possess higher disposable income than citizens from tier1 and 2 cities.
Consumers in lower-tier cities prefer to use comprehensive e-commerce platforms to purchase. They also like group buying, which can offer them a decent discount.
People in higher-tier cities prefer Hema and WeStore. In contrast, consumers in lower-tier cities are more addicted to e-commerce platforms that combine social interaction with shopping, such as Kuaishou and Douyin.
July 8th to 10th, Food and Beverage Innovation Forum (hereinafter FBIF) held the annual food industrial conference in Hangzhou, China. On July 10th, Mr. Zheng Zhi from Data 100 Insight was invited to talk about the consumption capability of lower-tier cities in China. Mr. Zheng points out the market opportunities in lower-tier cities, and he reckons the great potential in those cities.
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