Douyin Captures Chinese Lower-Tier Cities
BY Shine HuSep 18, 2021
Douyin is probably more content-based in first and second tier cities, but in the lower-tier market, socializing is the most prominent and appealing function.

Increasing Internet penetration in Chinese lower-tier cities

According to the 48th Statistical Report on China’s Internet Development1, the number of Internet users in China reached 1.011 billion by June 2021, up 21.75 million from December 2020. The Internet penetration rate reached 71.6%, up 1.2 percentage points from December 2020. The number of mobile Internet users also exceeded 1 billion.

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Shine Hu
ChemLinked Research Analyst
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