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Douyin E-commerce: New Opportunity for Brands
BY Ye ChenJan 25, 2021
As one of the Top vlog platforms in China, Douyin (Chinese version of Tik Tok) has expanded its business to e-commerce. Douyin has launched the Douyin Store function and will also develop its Cross-border e-commerce platform shortly. This article will elaborate Douyin Store's system and Douyin's CBEC business's current status.
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Douyin (Chinese version of Tik Tok) is the Top vlog platform in China. Official data shows its daily active users already reached 600 million in 2020.1 Owning one of the largest traffic pools, ByteDance, the parent company of Douyin, didn't want to rely solely on advertising to achieve profits. E-commerce is another field that ByteDance intends to explore.

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Ye Chen
ChemLinked Research Analyst
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