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E-commerce Platforms’ Policies on 618 Shopping Festival
BY Ye ChenMay 25, 2021
618 shopping festival, one of the top2 shopping festivals in China, is coming next month. Most mainstream e-commerce platforms have launched their 618 plans. What makes this year unique is that Douyin and Kuaishou, the top2 short video platforms, also join the game. The atmosphere is tensing gradually.
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As 618 shopping festival is around the corner recently, mainstream e-commerce platforms start to unveil their 618 plans and warm-up for the festival. This year’s festival will welcome Douyin and Kuaishou, top2 short video platforms in China. Based on the detailed activity plans they have launched, these two new e-commerce entrants make great efforts to challenge the dominant positions of old e-commerce giants, Tmall, JD.com, and Pinduoduo.

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Ye Chen
ChemLinked Research Analyst
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