FOODTALK
Food Packaging for “Her”
BY Ye ChenJan 04, 2021
China has about 400 million female consumers aged from 20 to 60. They are undoubtedly a powerful consumption power in China’s market. Because women usually have a high demand for products’ packaging, many brands launch products whose packaging is more elegant to attract women’s attention. This article has collected some examples.
SHARE

China has about 400 million female consumers aged from 20 to 60, and their spending every year amounts to ten trillion yuan. [1] To attract female consumers’ attention, many brands launched products tailored to women. Among these products, drinks and meal replacement are main categories. Also, female consumers have generally a high demand for products’ packaging, so products tailored for women usually have more elegant packaging. Let’s take a look at some today.

Please LOG IN or SIGN UP (FREE) to read the full content.
SIGN UP
Already a member?Log in here.
Ye Chen
ChemLinked Research Analyst
+ FOLLOW
CATEGORIES
Copyright: unless otherwise stated all contents of this website are ©2021 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact cleditor@chemlinked.com