BEAUTYTALK
How Beauty Brands Prepare for Chinese Valentine’s Day
BY Ye ChenAug 24, 2020
The Qixi Festival, also known as Chinese Valentine’s Day, is around the corner. Many beauty brands will launch seasonal products and special gift boxes for this festival. Some brands launch simple gift boxes containing their existing products, while some brands specially design new packages and delicate gift boxes for this festival. Below, we will look at 4 different methods on how beauty brands prepare for Chinese Valentine’s Day.
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The Qixi Festival, or the Chinese Valentine’s Day, falls on the 7th day of the 7th lunar month on the Chinese calendar. This year, it is on August 25. For consumer brands, especially beauty brands, it is an excellent marketing opportunity to advertise your product and increase your sales which is why many brands have launched seasonal products and Qixi gift boxes.

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Ye Chen
ChemLinked Research Analyst
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