BEAUTYTALK
How to Develop a DTC Brand in China?
BY Ye ChenOct 24, 2019
The success of direct to consumer brands in the U.S can be amongst other things attributed to the simple design of the products, lower prices, and targeted marketing strategies. However, the DTC strategies that work in the US may not be applicable in China. China’s complicated retail ecosystem requires a localized DTC strategy that leverages newly developed digital assets and marketing strategies and develops products tailored to meet the rapidly shifting demands of Chinese consumers.
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Recently, the rise of DTC (Direct to consumers) brands is transforming how people shop and attracting the attention of capital investment firms.

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Ye Chen
ChemLinked Research Analyst
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