How Internet Companies Play in China’s Healthy Food Sector
BY Shine HuJul 26, 2021
Keep and Bohee Health aims to provide healthy food choices across the board, spanning meal replacement to snacks, nutrition supplements, sports nutrition, instant food, etc.

China’s food industry is embracing a new wave of consumption upgrading represented by health as consumers are investing more energy and money in daily diet, sport fitness, and nutritional supplements.

Especially since 2020, product concepts such as 0 (low) sugar / 0 (low) fat, plant-based, meal replacement, edible beauty, and probiotics have become all the rage and spawned a host of new consumer brands, including Genki Forest, Oatly, Starfield, and Wonderlab, just name a few.

ChemLinked noticed two emerging healthy food ace players—Keep and Bohee Health. Instead of food enterprises, they are Internet companies which achieved resounding success in the healthy food sector.

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Shine Hu
ChemLinked Research Analyst
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