FOODTALK
How is Protein Bar Startup ffit8 Building Presence in the Chinese Market
BY Shine HuMar 15, 2021
ffit8 stands out because it starts with protein bars, a category that has long been untapped in the Chinese market. Protein bars introduced from abroad used to be niche products only for the fitness group. In comparison, ffit8 aims to pass on protein bars’ high protein and low sugar traits to a wide range of young people and sedentary workers.
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ffit8 became the category NO.1 after one year of establishment.

ffit8 is a fledging Chinese meal replacement brand (founded in 2019) with protein bars as the signature product. The brand’s name represents future food, fast food, and fashion food. ffit8 sold 10.5 million pieces of protein bars in 2020, with total sales reaching RMB 117 million.1

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Shine Hu
ChemLinked Research Analyst
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