BEVERAGE
How OATLY Shine in the Chinese Plant-based Milk Market
BY Ye ChenDec 15, 2021
Chinese plant-based milk market is dominated by some well-known traditional players but is considered too old-fashioned to keep pace with consumption upgrades. Therefore, many entrants are flocking to this market to compete, among which OATLY is a shining star. This Swedish brand opened this market by cooperating with boutique coffee shops, and then entered new retail channels to further boost sales. It further improved its popularity among young consumers by promoting the concept of “low sugar, low fat, low calorie.”
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Which brand is the most popular pop star in the Chinese plant-based milk market? The answer must be OATLY.

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Ye Chen
ChemLinked Research Analyst
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