Chinese plant-based milk market is dominated by some well-known traditional players but is considered too old-fashioned to keep pace with consumption upgrades. Therefore, many entrants are flocking to this market to compete, among which OATLY is a shining star. This Swedish brand opened this market by cooperating with boutique coffee shops, and then entered new retail channels to further boost sales. It further improved its popularity among young consumers by promoting the concept of “low sugar, low fat, low calorie.”
Which brand is the most popular pop star in the Chinese plant-based milk market? The answer must be OATLY.
Please LOG IN or SIGN UP (FREE) to read the full content.
Copyright: unless otherwise stated all contents of this website are ©2022 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact firstname.lastname@example.org