The cosmetics sample business is playing an important role in the Chinese beauty industry. For brands, handing out samples is an effective way to drive traffic. Samples’ popularity even gives birth to a new business format, sample gift box. For consumers, especially young consumers, buying samples can satisfy their curiosity for high-end beauty brands on a low budget. One thing worth noting is that the government and e-commerce platforms also have launched regulations and rules to regulate misconduct in this industry recently.
Cosmetics sample is a smart marketing strategy created by the beauty giant Estee Lauder 70 years ago, but Lady Estee Lauder didn’t know that this strategy could develop as a good business today.
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