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Kuaishou to Start Its CBEC Business
BY Ye ChenMay 20, 2021
On May 16, 2021, Kuaishou released its cross-border e-commerce (CBEC) regulations, implying the oncoming of its CBEC business. The first-stage business only opens access to four categories: cosmetics, food, clocks & watches, and luxury products. China’s CBEC business soared up in 2020 and is expected to maintain high in growth in 2021, thus attracting the influx of tech giants such as Douyin, Kuaishou, and Meituan.
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On May 16, Kuaishou released its cross-border e-commerce regulations, including Kuaishou Import E-commerce Platform General Rules, Kuaishou Import E-commerce Merchant Management Rules, etc. According to the source, Kuaishou has successfully developed logistics between business entities and bonded warehouses. At present, some official accounts which engage in CBEC can be searched on Kuaishou, which means that their CBEC Kuaishou stores will open soon.

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Ye Chen
ChemLinked Research Analyst
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