ChemLinked participated in the China Cosmetic Innovation Exhibition in Hangzhou. Here are some highlights and insights:
1.Tmall Global launched its imported beauty brands nurturing plan, INS Beauty, in 2020, and this plan will continue in 2021;
2.Pinduoduo plans to upgrade its brand position by applying three strategies: supporting high-quality product lines, nurturing small brands, and developing differentiated hot products.
3.WeChat has built a comprehensive eco-system covering both public and private traffic domains for brands.
4.Douyin (Chinese version of Tik Tok) has upgraded to a content e-commerce platform. It launches the “Brand Flagship Store” function and encourages brand to engage in self-running live-streaming in 2021.
5.Kuaishou released the "Business Full Cycle Bonus Plan" in 2021 to support brands.
From March 29 to March 30, China Cosmetic Innovation Exhibition was held in Hangzhou. Besides attracting over 500 brands and 20000+ visitors, the exhibition also invited representatives from main-stream e-commerce and social media platforms to share their latest policies and support for brands. Here is what beauty brands may need to know.
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