Using the power of online communities can be beneficial for developing a brand in China. The CEO of YAT (言安堂), a brand doing an excellent job in operating an online skincare community, shared his experience with us:
- Be clear about brands’ targeted consumers;
- Strive to keep the community active. A membership rating system is a good choice;
- A mature community’s power can help brands in many aspects, including boosting sales, improving engagement, and even problem-oriented product R & D.
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