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Lessons from YAT: How to Use The Power of Communities to Develop A Brand in China
BY Ye ChenJul 27, 2020
Using the power of online communities can be beneficial for developing a brand in China. The CEO of YAT (言安堂), a brand doing an excellent job in operating an online skincare community, shared his experience with us: - Be clear about brands’ targeted consumers; - Strive to keep the community active. A membership rating system is a good choice; - A mature community’s power can help brands in many aspects, including boosting sales, improving engagement, and even problem-oriented product R & D.
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Ye Chen
ChemLinked Research Analyst
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