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Leveraging Chinese Social Media to Accelerate Brand Building
BY Shine HuMar 25, 2020
By June 2019, China's had 854 million internet users, and the internet penetration rate had reached 61.2%. Social media is gradually commercialized and has become a powerful tool for brands to advertise and promote products.
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By June 2019, China's had 854 million internet users, and the internet penetration rate had reached 61.2%, according to the 44th Statistical Report on the Development of China's Internet. The popularization of the internet has made social media an indispensable part of the lives of Chinese people. Different from the old days when social media was just a tool for emotional expression and value sharing, today, social media is a powerful business tool.

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Shine Hu
ChemLinked Research Analyst
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