MAKEUP
Makeup Market is Cooling Down in China
BY Ye ChenOct 11, 2021
Recently, many Chinese makeup brands stopped operation, and investment in the makeup category also decreased, implying that the Chinese makeup market is cooling down. This article explores the reasons.
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In House of Cards Tmall flagship store, products have been removed from shelves. Sources even implied that the brand’s operation had stopped because investors were not optimistic about the current makeup market.

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Ye Chen
ChemLinked Research Analyst
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