BEAUTYTALK
Male Cosmetic Experiencing Explosive Growth in China
BY Ye ChenJun 09, 2021
Supported by investors, the Chinese male cosmetics market is accelerating its expansion. Many newly-founded brands achieved good grades in 2020, while some old brands fell behind. These emerging brands showed great performance for several reasons: clear brand position, affordable prices, attractive selling points, and accurate target consumers.
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Male cosmetics is a constant topic in the Chinese cosmetic industry. However, the market didn’t witness explosive growth until last year.

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Ye Chen
ChemLinked Research Analyst
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