INFANT FORMULA
Mead Johnson Discloses New Strategies to Develop Chinese Market
BY Yilia YeOct 12, 2021
With the mission of being the most preferred infant formula international brand to Chinese consumers, Mead Johnson upgraded the market strategies, focusing on the optimization of product portfolio, the improvement of its digital platform, and the he development of the innovative value chain mode.
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After a two-week independent localized operation, Mead Johnson China Business Group held a National Partnership Conference on Sep. 26, 2021. It was the first time that Mead Johnson held such conference after it entered Chinese market 28 years ago, which could help its new operation strategies gain a consistent recognition among the companies in the whole supply chain.

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Yilia Ye
ChemLinked Regulatory Analyst
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