FOODTALK
New Products Watch: China Food Sector in March 2021
BY Shine HuMar 31, 2021
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Seasonal products

Trends to watch:

Spring is one of the critical promotional seasons for food and beverage brands in China. Popular flavors include cherry blossom, plum, and white peach.

BrandsBrandsCharacteristics
OreoSpring limited version of cookies
  • There are two flavors of sakura & strawberry and sakura & plum.

  • The package embodies the Chinese style.

Yili YousuanruSpring sakura limited version of milk beverage
  • The new product has the cherry blossom plum flavor.

  • The ACG (Animation, Comic, and Game) package targets Gen Z.

NescafeSpring limited cherry blossom soufflé latteThis new spring product combines the fragrance of cherry blossom and the sweet flavor of soufflé as a taste innovation.
M&M'SSpring limited cherry blossom blind boxOnly 5% of blind boxes nationwide have cherry blossom pink beans inside.
Soup's got talentSakura season limited pink Japanese Tonkotsu ramenIt combines sakura pink noodles with rich broth.
QiaqiaSpring limited sunflower seedsSakura white peach flavor.

d-2.jpgOreo’s Spring limited version of cookies. Photo source: Oreo

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Shine Hu
ChemLinked Research Analyst
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