Clean beauty is rising in China. In the past half-year of 2021, more than 70 overseas clean beauty brands entered China through Tmall Global, and sales of this category increased by over 600% YoY. In the meantime, Tmall Global also announced to give more support to overseas clean beauty brands.
Clean beauty has been a popular concept in the international market for a long time, and it has started to rise in the Chinese market recently.
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