Private Traffic – Why it’s a China Marketing Buzzword?
BY Maggie YuAug 03, 2021

As attracting online traffic becomes more and more expensive in China, the term ‘private traffic’ (私域流量) has emerged as a top marketing buzzword. The Western equivalent of private traffic would be a blog or an email list, which are owned channels. However, in China, people rarely visit websites or use email, so retailers and brands have begun seeking ways to “own” their customer base by creating private traffic on social media sites.

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