BEAUTYTALK
Several Beauty Giants were Fined by Governments
BY Ye ChenAug 24, 2021
From May to August this year, several big international cosmetic companies were involved in 9 administrative penalty cases, such as Estee Lauder, L’ Oreal, Sephora, etc. The top1 reason for penalty is false or misleading publicity.
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On August 23, a topic #P&G is fined 200,000 yuan for false publicity (宝洁因虚假宣传被罚20万) was trending on Weibo (Equivalent to Twitter). The topic is related to a recent administrative penalty case for one of P&G’s brands, Safeguard. Safeguard has promoted its products with one well-known advertising word, “remove 99% of germs,” for many years. However, this advertising content didn’t have solid scientific support, which is why this brand was fined recently.

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Ye Chen
ChemLinked Research Analyst
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