Sustainability and Environmental Branding is Underway in China’s Food Industry
BY Shine HuMay 26, 2021
More innovative food brands are highlighting sustainability as a prominent feature in their positioning and communications with consumers.

In 2020, China announced to have CO2 emissions peak before 2030 and achieve carbon neutrality before 2060. Carbon peak and carbon neutral were written into the government work report for the first time at this year's Two Sessions. Chinese government’s green campaign resolution has awakened Chinese people’s environmental protection awareness. They are inspired and become willing to embrace a more eco-friendly lifestyle.

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Shine Hu
ChemLinked Research Analyst
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