Tmall Global Launched Cross-Border Direct Delivery Service "Overseas Direct Procurement"
BY Shine HuSep 07, 2020
Tmall Global announced it would upgrade its overseas warehouse business and officially released the cross-border direct delivery service "Overseas Direct Procurement," focusing on importing overseas niche products. The "Overseas Direct Procurement" business has three distinctive features of: Rich product portfolios, Avant-garde styles, and Fast delivery. This new model is more friendly and convenient for overseas niche brands to quickly familiarize themselves with the Chinese market reactions with lower costs and faster speed.

Due to Covid-19 outbreak quarantine/isolation measures in China, the trend of daily buying products globally online has steadily increased. According to the National Bureau of Statistics [1], the national online retail sales reached 6.079 trillion yuan from January to July, a year-on-year increase of 9.0%. The online retail sales of physical goods were 511.8 billion yuan, an increase of 15.7%. McKinsey's "White Paper on China's Cross-border E-commerce Market" predicts that e-commerce retail in China will grow to more than $956.488 billion (about 6.578 trillion yuan) by 2022 [2].

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Shine Hu
ChemLinked Research Analyst
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