Tmall Global has become the No.1 choice for health food Cross-Border E-Commerce shopping, and the consumption scale in this platforms is steadily expanding.
Chinese consumers have five primary demands for online cross-border health food: Oral Beauty and Body Shaping, Sports Nutrition, Body Function Maintenance, Traditional Nourishing, and Epidemic Prevention.
In August, Tmall Global and CBNData jointly released the Tmall Global Cross-border Health Food Consumer Insight Report (“Report”) , which introduced the latest online cross-border health food consumption trends and consumer preference on the Tmall Global platform.
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