New trends in the 2021 Chinese sunscreen market:
- Chinese consumers prefer light sunscreen products.
- Products in multiple forms spring up in the market, such as sunscreen spray, stick, mousse, and even pill.
- New sunscreen products have more functions, such as skincare, moisturizing, anti-oxidation, etc.
- Some consumers start to pay attention to partial sunscreens, such as eye skin sunscreen.
As summer is around the corner, many new sunscreen products spring up in the Chinese market recently. According to JDS consulting, sunscreen products’ sales growth rate in March reached 147.43%. On Little Red Book, the keyword “sunscreen (防晒)” became the second most popular search word in the fourth week of March, only ranking after “skin (肌肤)”.1
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