BEAUTYTALK
Trends in the 2021 Chinese Sunscreen Market
BY Ye ChenMay 12, 2021
New trends in the 2021 Chinese sunscreen market: - Chinese consumers prefer light sunscreen products. - Products in multiple forms spring up in the market, such as sunscreen spray, stick, mousse, and even pill. - New sunscreen products have more functions, such as skincare, moisturizing, anti-oxidation, etc. - Some consumers start to pay attention to partial sunscreens, such as eye skin sunscreen.
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As summer is around the corner, many new sunscreen products spring up in the Chinese market recently. According to JDS consulting, sunscreen products’ sales growth rate in March reached 147.43%. On Little Red Book, the keyword “sunscreen (防晒)” became the second most popular search word in the fourth week of March, only ranking after “skin (肌肤)”.1

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Ye Chen
ChemLinked Research Analyst
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