Virtual Beauty Influencer Liu Yexi Famous Overnight
BY Ye ChenNov 12, 2021
On October 30, Halloween, a virtual beauty influencer Liu Yexi became famous overnight, leading to a question, “Will virtual idols/influencers become the next marketing opportunity for brands?” While some companies are exploring virtual idols’ business mode and some have achieved some success, they still face some challenges such as high cost of operation and limited business chances.

On October 30, Halloween, a beauty influencer, Liu Yexi (柳夜熙) became famous overnight after launching her first short video on Douyin. This video got over 3 million likes, while this account quickly gaining over 1.5 million followers within two days. The related topic #LiuYexiImitationMakeup got 270 million views.

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Ye Chen
ChemLinked Research Analyst
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