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WeChat Mini Program: A Big Tree Growing from WeChat
BY Ye ChenFeb 07, 2021
WeChat Mini Program (applet), as an essential function of WeChat, has been applied by many brands to develop their online e-commerce business. Especially in 2020, many brands used mini programs to digitize their business to offset the offline channels’ loss. Mini program has various functions, including opening online stores, operating private traffic, launching unique marketing campaigns, etc. Supported by a powerful WeChat team and WeChat’s huge traffic, WeChat Mini Program definitely has great potential worthy of exploring.
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WeChat has undoubtedly become the most popular messaging and social media app in China as its daily active user (DAU) reached 1.09 billion in 2020.1 As a comprehensive app, WeChat provides many powerful functions, including messages, voice&video calls, moments to post photos and videos, news official accounts, games, mini programs, online pay, etc. Among all the functions, mini-program is an essential function worthy of merchants’ and brands’ attention.

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Ye Chen
ChemLinked Research Analyst
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