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What are Young Chinese People Interested in?
BY Ye ChenDec 24, 2020
POP MART’s successful IPO shows the great consumption power of young Chinese people. Besides the blind box and fashion toys, they also have many other hobbies, such as Hanfu(汉服) and social simulation video games. This article will explore their niche hobbies and help brands better understand what young Chinese people are interested in.
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On December 11, POP MART, a fashion toy company, successfully established its IPO in the HKEx. Its stock price increased by 100% on that day, and its market value exceeded 100 billion Hong Kong dollars [1], surprising the whole market.

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Ye Chen
ChemLinked Research Analyst
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