What Can Kuaishou Bring to Brands?
BY Ye ChenFeb 19, 2021
Kuaishou’s successful IPO made it “the first vlog stock” in the market. However, Kuaishou’s actual business covers from vlog and live-stream to advertising and e-commerce. As a social media platform that focuses more on grassroots talents, Kuaishou now has two characteristics worth attention: - Kuaishou KOLs (Key opinion leader) have a high conversion rate since they have a tight relationship with their followers; - Kuaishou is prone to attract more high-quality brands to promote its advertising and e-commerce business.

On February 5, Kuaishou successfully launched an IPO on the Hong Kong Stock Exchange. Its share price increased to HK$338, an increase of 193.91% from the issue price of HK$115, with a market value of HK$1.39 trillion.

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Ye Chen
ChemLinked Research Analyst
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