Kuaishou’s successful IPO made it “the first vlog stock” in the market. However, Kuaishou’s actual business covers from vlog and live-stream to advertising and e-commerce. As a social media platform that focuses more on grassroots talents, Kuaishou now has two characteristics worth attention:
- Kuaishou KOLs (Key opinion leader) have a high conversion rate since they have a tight relationship with their followers;
- Kuaishou is prone to attract more high-quality brands to promote its advertising and e-commerce business.
On February 5, Kuaishou successfully launched an IPO on the Hong Kong Stock Exchange. Its share price increased to HK$338, an increase of 193.91% from the issue price of HK$115, with a market value of HK$1.39 trillion.
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