BEAUTYTALK
Will niche perfumes be the next hot product in China?
BY Ye ChenSep 24, 2020
Niche perfumes are trending in China due to the young generation’s preference with imported niche brands which are accelerating their entry into China through e-commerce platforms. Meanwhile, domestic niche perfume brands are catching up by using the traditional Chinese scent to gain traction.
SHARE

Not long after Qixi Festival, Chinese Valentine’s Day, Tmall Global released a Young People’s Favorite Imported Niche Perfume List which claimed that “In Qixi, Valentine’s Day or Daily life, imported niche perfumes are becoming more and more popular among the younger generation.” [1]

Please LOG IN or SIGN UP (FREE) to read the full content.
SIGN UP
Already a member?Log in here.
Ye Chen
ChemLinked Research Analyst
+ FOLLOW
CATEGORIES
Copyright: unless otherwise stated all contents of this website are ©2020 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact cleditor@chemlinked.com