Will niche perfumes be the next hot product in China?
BY Ye ChenSep 24, 2020
Niche perfumes are trending in China due to the young generation’s preference with imported niche brands which are accelerating their entry into China through e-commerce platforms. Meanwhile, domestic niche perfume brands are catching up by using the traditional Chinese scent to gain traction.

Not long after Qixi Festival, Chinese Valentine’s Day, Tmall Global released a Young People’s Favorite Imported Niche Perfume List which claimed that “In Qixi, Valentine’s Day or Daily life, imported niche perfumes are becoming more and more popular among the younger generation.” [1]

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Ye Chen
ChemLinked Research Analyst
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