SKINCARE
Winona: A Domestic Rising Star in the Skincare Market
BY Ye ChenJul 12, 2021
In the Chinese skincare market, Winona is undoubtedly a dazzling rising star. It was the only domestic skincare brand on the TOP10 best-selling skincare brand list in two major online shopping festivals (11.11 and 6.18) for two consecutive years. Its parent company, Botanee, successfully launched an IPO in 2021, and now this company has become the largest cosmetics company in China by market value. How did this brand, newly founded in 2008, achieve this? ChemLinked research analyst, Ye Chen, did thorough research on this brand and wrote this report to encode the growth secret of Winona.
SHARE

In the past 618 shopping festival 2021, Winona became the only domestic skincare brand on the TOP10 best-selling skincare brand list.1 The same situation happened at last year’s Double 11 shopping festival. When international brands (Estee Lauder, L’Oreal, Lancome, etc.) still dominate the Chinese skincare market, and traditional domestic brands (Pechion, Proya, etc.) seem to fall behind, Winona stands out. Winona’s parent company, Botanee (BTN), successfully launched an IPO on March 23, 2021. Its stock price rose by 272.09% on the first day, making it the largest cosmetics company in China by market value.2 Its latest annual report shows that BOTANEE’s revenue in 2020 reached 2.636 billion yuan, increasing by 35.64%. 3

Please LOG IN or SIGN UP (FREE) to read the full content.
SIGN UP
Already a member?Log in here.
Ye Chen
ChemLinked Research Analyst
+ FOLLOW
CATEGORIES
Copyright: unless otherwise stated all contents of this website are ©2021 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact cleditor@chemlinked.com