Cheese is a promising segment in the Chinese dairy market, with a compound growth rate of 22.5% from 2004 to 2018.
Yili's cheese brand Miaozhi (Wonderful Cheese), has released a new product called Pocket Cheese, aiming at the adult ready-to-eat cheese market.
The new product shows Yili’s ambition to expand its cheese business. In the future, the cheese sector is expected to be a key area for major dairy enterprises.
Recently, Yili's cheese brand Miaozhi (Wonderful Cheese), released a new product called Pocket Cheese. It has two flavors of Milk Cheese and White Peach Oolong, which draw inspiration from the most popular milk tea flavors at present. The new product aims at the adult ready-to-eat cheese market with a well-marked slogan "Snack Time for Adults" on its package.
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