Sep 11, 2020
2020 China New Consumer Brands Insight Report
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Description

This report will clarify you the new consumer brands phenomenon in China market, including:

  • A clear understanding of the concept of “new consumer brands” and key factors driving their vigorous growth.

  • A profound insight into China’s new generation of consumers, which has played an increasingly dominant role in the consumption market.

  • A comprehensive observation of brand’s growth track and their successful methods against the ever-changing consumption patterns.

  • Rewarding learning of emerging brands in terms of brand positioning, personalization, innovation, and digitalization.

  • A grasp on definition of a number of buzz words in China market.

What's included

Background

  • Who is paying for these new consumer brands?

  • What are these successful methods done by these new consumer brands?

  • How can new consumer brands quickly become so popular?

  • What supports the emerging of new consumer brands?

Cases

  • Xiao Xian Dun(小仙炖)

  • Wang Bao Bao(王饱饱)

  • Yuan Qi Sen Lin (元气森林)

  • HeyTea(喜茶)  

  • WonderLab  

  • Crazy Doggy(疯狂小狗) 

  • Saturnbird (三顿半)

  • Home Facial Pro (HFP)  

  • Florasis(花西子)

  • THE COLORIST(调色师) 

Industry voice


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Parts of Contents

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