Jun 23, 2020
Chinese Domestic Milk Powder Brands Scale-up Goat Milk Powder Business
Like the a2 milk and organic milk segments, the goat milk segment of China’s infant formula market is developing rapidly. Ninety goat milk powders have passed formula infant formula recipe registration, and the number of goat milk infant formula products sold in China now exceeds 100. Chinese domestic dairy brands MEILING and M. Love are both preparing to go public and have revealed plans to invest heavily in the goat milk powder business.
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Background

MEILING is a dairy company specializing in the R&D, production, and sale of goat milk products. The company is headquartered in an area heavily associated with goat based dairy farming, called Fuping, which is in China's Shaanxi province. The company has significant vertical production capacities and owns its own pastures, goatherds, and processing facilities. Its products include infant formula, children's milk powder, adult milk powder, and liquid milk. Its infant goat milk powder brands include Lambbin, Dairy Land, and Fu Yang Yang.

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Shine Hu
ChemLinked Research Analyst
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